Values-Driven Business

How to Change the World, Make Money, and Have Fun

By: Mal Warwick

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Paperback | 28 March 2006

At a Glance

Paperback
192 Pages

Dimensions(cm)
21.4 x 14.0 x 1.8

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$30.95

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There's no shortage of books on how to run small businesses

But the specialised literature dealing with the increasingly high-profile topic of "corporate social responsibility" (CSR) deals almost exclusively with the concerns of large corporations.

There is no widely available information about the special value—and special challenges—of socially responsible business practices for small- or medium-size companies.

Values-Driven Business fills this gap. This book responds to changes in American culture as much as it does to changing attitudes in the business community. The marketplace is becoming increasingly concerned about where and how products are produced and how well employees are treated. Companies can no longer focus exclusively on making profits and ignore their employees' personal and family aspirations, the needs of the communities where they do business, and the burden they place on the natural environment.

Industry Reviews

"Cohen and Warwick use simple language and abundant examples to show how any company, no matter how small, can do well by doing good."
-Russ Feingold, United States Senator

"Invaluable reading for those starting or running a small- to mid-sized business-and for entrepreneurial students in business schools. A practical, easy-to-read guide to running a socially responsible business from some of the most innovative and successful pioneers in the field."
-Professor Kellie A. McElhaney, Executive Director, Center for Responsible Business, Haas School of Business, University of California, Berkeley

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