Uplift

The Bra in America

By: Colleen Gau, Jane Farrell-Beck

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Paperback | 22 October 2002

At a Glance

Paperback
264 Pages

Dimensions(cm)
23.5 x 15.5

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Over the years the bra has been stereotyped as an object of seduction, glamour, and even oppression. In Uplift: A History of the Bra in America Jane Farrell-Beck and Colleen Gau use this item of clothing to gauge the social history of women and to understand the business history of fashion. Viewing fashion as a means to entertainment, self-creation, and everyday art, the authors illuminate the effect the brassiere has had on women's lives-their style, health, and economic opportunity.
Rich in examples from advertising, movies, and other areas of popular culture, Uplift moves beyond featherbones and fiberfill to provide a sense of the dynamic relationship of the bra to wider issues in society.

Industry Reviews

"Jane Farrell-Beck and Colleen Gau have collaborated to produce a minor miracle: an informal yet comprehensively researched work of history and sociology that isn't dull, isn't pretentious, isn't politically correct (or incorrect), and that's fun to read as well as being instructive."--Robert Gottlieb, New York Observer "In this good-humored yet careful examination, Farrell-Beck and Gau illuminate women's experience of this most everyday garment... A fun, punchy book."--Publishers Weekly "Uplift is extremely well-researched, and is significantly better than previous histories of the brassiere."--Valerie Steele, Fashion Institute of Technology

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