Understanding Personalization

New Apects of Design and Consumption

By: Kuksa

Write A Review

Paperback | 25 August 2022 | Edition Number 1

At a Glance

Paperback
282 Pages

Dimensions(cm)
22.86 x 15.24 x 1.5

Paperback

RRP $136.95

$127.75

or 4 interest-free payments of $31.94 with

Ships in 5 to 7 business days

Understanding Personalization: New Aspects of Design and Consumption addresses the global phenomenon of personalization that affects many aspects of everyday life. The book identifies the dimensions of personalization and its typologies. Issues of privacy, the ethics of design, and the designer/maker's control versus the consumer's freedom are covered, along with sections on digital personalization, advances in new media technologies and software development, the way we communicate, our personal devices, and the way personal data is stored and used. Other sections cover the principles of personalization and changing patterns of consumption and development in marketing that facilitate individualized products and services.

The book also assesses the convergence of both producers and consumers towards the co-creation of goods and services and the challenges surrounding personalization, customization, and bespoke marketing in the context of ownership and consumption.

Offers multiple perspectives on personalization, a pervasive and complex issue
Presents expertise and practical examples to help users understand personalization and its application to a variety of disciplines
Breaks new ground in defining and explaining personalization in the context of individualized and micro-marketing

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

Orders over $79.00 qualify for free shipping.

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.