Understanding Customers

Name: Understanding Customers
Brand: Taylor & Francis Ltd
Price: 103.75 AUD
Availability: BackOrder

By: Chris Rice

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Paperback | 13 February 1997 | Edition Number 2

At a Glance

Paperback
414 Pages

Edition Type
New edition

Dimensions(cm)
23.4 x 15.6 x 1.91

Paperback

RRP $120.00

$103.75

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Available for Backorder. We will order this from our supplier however there isn't a current ETA.

This fully updated second edition of Understanding Customers is a recommended textbook for the Understanding Customers Certificate CIM paper. It is divided into six parts covering the social sciences, people as individuals, people in groups, people in society and people in organisations.

Each chapter of Understanding Customers consists of: * learning objectives and definitions * the theoretical background * exercises * issues to consider * current examples * implications for marketing * recent examination questions. Chris Rice is
Senior Lecturer in the Nottingham Business School at Nottingham Trent University. He is a CIM examiner on the Understanding Customers paper and has widespread consultancy experience in both the private and public sector.

Recommended by Ted Johns, CIM Senior Examiner for the Understanding Customers paper
Updated in line with the latest developments in the investigation of consumer behaviour and with the new CIM syllabus

Industry Reviews

'It is even more comprehensive than before, yet remains firmly focused on the instrumental demands of students. It can be picked up voluntarily and read for pleasure. Few technical publications justify such an accolade, yet in Rice's case it is well deserved' Ted Johns, CIM Senior Examiner, Understanding Customers

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