Understanding Communication Research Methods

A Theoretical and Practical Approach

By: Stephen M. Croucher, Daniel Cronn-Mills

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Paperback | 20 August 2024 | Edition Number 4

At a Glance

Paperback
340 Pages

Dimensions(cm)
25.4 x 17.78 x 1.8

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Using an engaging how-to approach that draws from scholarship, real life, and popular culture, this textbook, now in its fourth edition, offers students practical reasons why they should care about research methods and offers a practical guide for conducting research.

Explaining quantitative, qualitative, critical, and performance research methods, this new edition helps students better grasp the theoretical and applied uses of method by clearly illustrating practical applications. The book features all the main research traditions in communication, including applications of the methods through effective examples and exercises, and sample student papers that demonstrate research methods in action.

This textbook is perfect for beginning and advanced scholars using critical, cultural, interpretive, qualitative, quantitative, rhetorical, and performance research methods.

Additional resources for students and instructors can be found on the eResource at www.routledge.com/9781032557380, which includes links, videos, outlines, activities, recommended readings, test questions, and more.

Industry Reviews

"Nobody does it quite like Croucher and Cronn-Mills when it comes to offering a clear and comprehensive undergraduate communication research methods textbook. This book helps students understand how communication theory drives methodological decisions, creativity, and defendable results. Hands down, it's the best, most relatable textbook for undergraduate students available today." - Jayne Violette, Professor of Communication, University of South Carolina Beaufort, USA

"Croucher and Cronn-Mills is the only comprehensible book on research methods I've read. Other research methods books tell you what the method is-this book tells you how to do it. This textbook is now part of my permanent collection. Anyone learning about research, exploring research, or doing research needs to read this book." - Halley Weinberger, Graduate Assistant, Minnesota State University, Mankato, USA

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