Understanding Business

By: David Barnes (Editor)

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Paperback | 19 October 2000 | Edition Number 1

At a Glance

Paperback
236 Pages

Dimensions(cm)
24.61 x 18.9 x 1.27

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What do business organizations do? The results of business behaviour can be observed and experienced in the form of the goods that are produced. However what goes on within organizations is often hidden from the outside world. This reader enables the student to make sense of business behaviour by offering an understanding of what organizations do. The book is underpinned by a systems perspective and takes a process view of organizations. This enables it to demonstrate that any business is a number of interrelated business processes and that success is determined by the extent to which these activities add value whilst minimising cost. Specifically the book focuses on: activities through which the organization interacts with its customers including marketing and sales; how organizations process materials including purchasing and manufacturing; and forms of business organization, with a critical account of new paradigms including business process re-engineering. The book features articles by leading business gurus including Michael Porter, Philip Kotler and John Kay.

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