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UberTherapy : The New Business of Mental Health - Elizabeth Cotton

UberTherapy

The New Business of Mental Health

By: Elizabeth Cotton

Hardcover | 27 October 2025 | Edition Number 1

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UberTherapy is the essential guide to the rise of digital therapy for anyone working in, researching or using mental health services. This timely book explores the emerging uberization of therapy through algorithmic control, datafication of despair and attrition by design. Analyzing the deployment of e-commerce business models the book makes a compelling case that the rise of 'therapeutic Tinder' offers new consumers of therapy a way to avoid the deep and uncomfortable work of therapy. UberTherapy offers a defence for the irreplaceable value of human therapists and a roadmap for preserving the legacies of real therapy in the digital world.

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