TV Commercials

How to Make Them

By: Ivan Cury

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Paperback | 19 October 2004 | Edition Number 1

At a Glance

Paperback
246 Pages

Dimensions(cm)
23.5 x 19.3 x 1.3

Paperback

$204.75

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Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer/director, agency, and client. This book outlines the requirements of each group so that everyone can understand and appreciate each other's needs.

* Learn to make more effective commercials on any budget
* A comprehensive guide to production techniques for making commercials
* Explains dynamics between client, agency, and producer

Industry Reviews

"This book is a step-by-step guide to creating a commercial from a production perspective."
Millionaire Blueprints, Sept/Oct 2006

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