TV by Design

Modern Art and the Rise of Network Television

By: Lynn Spigel

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Hardcover | 1 February 2009 | Edition Number 1

At a Glance

Hardcover
402 Pages

Dimensions(cm)
23.3 x 15.86 x 2.83

Hardcover

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While critics have long disparaged commercial television as a vast wasteland, TV has surprising links to the urbane world of modern art that stretch back to the 1950s and '60s During that era, the rapid rise of commercial television coincided with dynamic new movements in the visual arts--a potent combination that precipitated a major shift in the way Americans experienced the world visually. TV by Design uncovers this captivating story of how modernism and network television converged and intertwined in their mutual ascent during the decades of the cold war.
Whereas most histories of television focus on the way older forms of entertainment were recycled for the new medium, Lynn Spigel shows how TV was instrumental in introducing the public to the latest trends in art and design. Abstract expressionism, pop art, art cinema, modern architecture, and cutting-edge graphic design were all mined for staging techniques, scenic designs, and an ever-growing number of commercials. As a result, TV helped fuel the public craze for trendy modern products, such as tailfin cars and boomerang coffee tables, that was vital to the burgeoning postwar economy. And along with influencing the look of television, many artists--including Eero Saarinen, Ben Shahn, Saul Bass, William Golden, and Richard Avedon--also participated in its creation as the networks put them to work designing everything from their corporate headquarters to their company cufflinks. Dizzy Gillespie, Ernie Kovacs, Duke Ellington, and Andy Warhol all stop by in this imaginative and winning account of the ways in which art, television, and commerce merged in the first decades of the TV age.

Industry Reviews

"Clear, compelling, frequently witty, and always engaging, TV by Design will easily meet the expectations of those readers who have come to expect the very best in scholarship, argument, and expression from Lynn Spigel. In stunning and bold fashion, she brings together television and fine arts and shows how their intersection fits logically into the history of twentieth-century culture. This is a work of major consequence." - Dana Polan, author of the British Film Institute's Pulp Fiction and Jane Campion"

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You Can Find This Book In

Non-Fiction Arts & Entertainment Film, TV & Radio Television History Regional & National History History of the Americas Society & Culture Cultural Studies Popular Culture History of Art & Design Styles Art from 1900 to Current

Sociology & Anthropology

Introduction	p. 1
Hail! Modern Art: Postwar "American" Painting and the Rise of Commercial TV	p. 19
An Eye for Design: Corporate Modernism at CBS	p. 68
Setting the Stage at Television City: Modern Architecture, TV Studios, and Set Design	p. 110
Live From New York - It's MoMA!: Television, The Housewife, and the Museum of Modern Art	p. 144
Silent TV: Ernie Kovacs and the Noise of Mass Culture	p. 178
One-Minute Movies: Art Cinema, Youth Culture, and TV Commercials in the 1960s	p. 213
Warhol TV: From Media Scandals to Everyday Boredom	p. 251
Epilogue: Framing TV, Unframing Art	p. 284
Notes	p. 299
Index	p. 361
Table of Contents provided by Blackwell. All Rights Reserved.

TV by Design

Modern Art and the Rise of Network Television

At a Glance

Hardcover

Industry Reviews

Shipping

How to return your order

Defective items

You Can Find This Book In

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