Tupperware : The Promise of Plastic in 1950's America - Alison J. Clarke

Instant online reading.
Don't wait for delivery!
Go digital and save!

Tupperware

The Promise of Plastic in 1950's America

By: Alison J. Clarke

Write A Review

Paperback | 17 January 2001

At a Glance

Paperback
256 Pages

Edition Type
New edition

Dimensions(cm)
22.8 x 15.1 x 1.3

Paperback

$39.75

or 4 interest-free payments of $9.94 with

Ships in 10 to 15 business days

From Wonder Bowls to Ice-Tup molds to Party Susans, Tupperware has become an icon of suburban living. Tracing the fortunes of Earl Tupper''s polyethylene containers from early design to global distribution, Alison J. Clarke explains how Tupperware tapped into potent commercial and social forces, becoming a prevailing symbol of late twentieth-century consumer culture.

Invented by Earl Tupper in the 1940s to promote thrift and cleanliness, the pastel plasticwares were touted as essential to a postwar lifestyle that emphasized casual entertaining and celebrated America''s material abundance. By the mid-1950s the Tupperware party, which gathered women in a hostess''s home for lively product demonstrations and sales, was the foundation of a multimillion-dollar business that proved as innovative as the containers themselves. Clarke shows how the “party plan” direct sales system, by creating a corporate culture based on women''s domestic lives, played a greater role than patented seals and streamlined design in the success of Tupperware.

Industry Reviews

"Alison Clarke tells [Tupperware's story] with wit and erudition."--Newsweek

"This detailed and entertaining book explores how the plastic storage containers known as Tupperware rose to prominence in 1950s America. . . . Tupperware was more than just a clever use of plastic and an equally clever marketing tool, it was a symbol of its time and a perfect product for a consumerist age."--American History

"[Tupperware] explores that domestic icon of suburbia and its role in feminist history."--Washington Post

"Clarke's cultural analysis contributes to our growing appreciation of women's agency in the 1950s USA, as well as in the larger culture of consumption."--Women's Review of Books

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

Orders over $79.00 qualify for free shipping.

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.

Defective items

If there is a problem with any of the items received for your order then the Booktopia Customer Care team is ready to assist you.

For more info please visit our Help Centre.

You Can Find This Book In

Non-Fiction History Regional & National History History of the Americas Specific Events & Topics in History Social & Cultural History Society & Culture Cultural Studies Popular Culture Earliest Times to Present Day 20th Century History from 1900 to 2000 Post War 20th Century History after 1945

Industry & Industrial Studies Manufacturing Industries Business & Management

Acknowledgments	p. ix
Introduction	p. 1
"To Be a Better Social Friend" Designing for a Moral Economy	p. 8
Tupperware The Creation of a Modernist Icon?	p. 36
"Poly-T: Material of the Future" A Gift of Modernity	p. 56
"The Hostess with the Mostest" The Origins of the Home Party Plan	p. 78
"Parties Are the Answer" The Ascent of the Tupperware Party	p. 101
"Faith Made Them Champions" The Feminization of Positive Thinking	p. 128
"A Wealth of Wishes and Galaxy of Gifts" The Politics of Consumption	p. 156
"Tupperware--Everywhere!" The Globalization of Tupperware	p. 185
Conclusion	p. 197
Notes	p. 203
Index	p. 235
Table of Contents provided by Syndetics. All Rights Reserved.

Tupperware

The Promise of Plastic in 1950's America

At a Glance

Paperback

Industry Reviews

Shipping

How to return your order

Defective items

You Can Find This Book In

More in History of the Americas

The Shortest History of the United States of America

The Fourth Turning

An American Prophecy: What the Cycles of History Tell Us About America's Next Rendezvous with Destiny

Dogs of War

Guardians of the Battlefield: True Stories of Loyalty and Bravery

Hillbilly Elegy

The Internationally Bestselling Memoir from Trump's Future Vice-President of the United States

The World of The Great Gatsby - Puzzle by Adam Simpson

1000-Piece Jigsaw Puzzle

107 Days

The Jakarta Method

Washington's Anticommunist Crusade and the Mass Murder Program that Shaped Our World

The Witches

Salem, 1692

Dragon on Centre Street

New York vs. Donald J. Trump

Mr. Churchill in the White House

The Untold Story of a Prime Minister and Two Presidents

Generation Kill

Empire of the Summer Moon

Quanah Parker and the Rise and Fall of the Comanches, the Most Powerful Indian Tribe in American History

The Devil's Chessboard

Allen Dulles, The CIA, And The Rise Of America's Secret Government

The Israel Lobby and US Foreign Policy

Code Name

Pale Horse: How I Went Undercover to Expose America's Nazis

The Maginot Line

A New History of the Fall of France

Ask Not

The Kennedys and the Women They Destroyed

Fear and Loathing in Las Vegas : A Savage Journey to the Heart of the American Dream

Harper Perennial Modern Classics

Alexander Hamilton

The Rest is History Returns

An A-Z of Historical Curiosities

Twilight of the Shadow Government

How Transparency Will Kill the Deep State

The Devil In The White City

Land of Our Own

Malcolm X and the Evolution of Black Nationalism

Land of Our Own

Malcolm X and the Evolution of Black Nationalism

This product is categorised by