Free shipping on all orders over $79* Limited Time Only
Track My Order
Help Centre
Likes
My Wish ListsLogin / Join
Booktopia
Australia's local bookstore
Get Free Shipping on orders over $79
Tupperware : The Promise of Plastic in 1950s America - Alison J. Clarke

Tupperware

The Promise of Plastic in 1950s America

By: Alison J. Clarke

eText | 30 September 2014 | Edition Number 1

At a Glance

eText

$23.63

or 4 interest-free payments of $5.91 with

Instant online reading in your Booktopia eTextbook Library *

Why choose an eTextbook?

Instant Access *

Purchase and read your book immediately

Read Aloud

Listen and follow along as Bookshelf reads to you

Study Tools

Built-in study tools like highlights and more

* eTextbooks are not downloadable to your eReader or an app and can be accessed via web browsers only. You must be connected to the internet and have no technical issues with your device or browser that could prevent the eTextbook from operating.

From Wonder Bowls to Ice-Tup molds to Party Susans, Tupperware has become an icon of suburban living. Tracing the fortunes of Earl Tupper's polyethylene containers from early design to global distribution, Alison J. Clarke explains how Tupperware tapped into potent commercial and social forces, becoming a prevailing symbol of late twentieth-century consumer culture.

Invented by Earl Tupper in the 1940s to promote thrift and cleanliness, the pastel plasticwares were touted as essential to a postwar lifestyle that emphasized casual entertaining and celebrated America's material abundance. By the mid-1950s the Tupperware party, which gathered women in a hostess's home for lively product demonstrations and sales, was the foundation of a multimillion-dollar business that proved as innovative as the containers themselves. Clarke shows how the "party plan" direct sales system, by creating a corporate culture based on women's domestic lives, played a greater role than patented seals and streamlined design in the success of Tupperware.

on
Desktop
Tablet
Mobile

You Can Find This eBook In

Non-FictionHistorySpecific Events & Topics in HistorySocial & Cultural HistoryRegional & National HistoryHistory of the AmericasBusiness & ManagementOwnership & Organisation of Enterprises

More in Social & Cultural History

Leading Ladies : American Trailblazers - Kay Bailey Hutchison

eBOOK

Leading Ladies

American Trailblazers

eBook

RRP $25.99

$20.99

19%
OFF
Rewriting History - Dick Morris

eBOOK

Rewriting History

eBook

$13.99

This product is categorised by