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Truth : How the Many Sides to Every Story Shape Our Reality - Hector Macdonald

Truth

How the Many Sides to Every Story Shape Our Reality

By: Hector Macdonald

eBook | 8 March 2018

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'Macdonald zeros in on the slipperiness of factuality, offering an array of case studies from the worlds of history, commerce and - of course - politics.' New York Times

True or false? It's rarely that simple.

There is always more than one truth in every story. Eating meat is nutritious but it's also damaging to the environment. The Internet disseminates knowledge but it also spreads hatred. As communicators, we select the truths that are most useful to our agenda.

We can select truths constructively to inspire nations, encourage children, and drive progressive change. Or we can select truths that give a false impression of reality, misleading people without actually lying. Others can do the same, motivating or deceiving us with the truth.

In Truth, communications strategy expert Hector Macdonald explores how truth is used and abused in politics, business, the media and everyday life. Combining great storytelling with practical takeaways and a litany of fascinating, funny and insightful case studies, Truth is a chilling and engaging read about how profoundly our mindsets and actions are influenced by the truths that those around us choose to tell.

For fans of Factfulness, A Field Guide to Lies and Statistics and The Art of Thinking Clearly, a fascinating dive into the many ways in which 'competing truths' shape our opinions, behaviours and beliefs.

Industry Reviews
"Delightful... beautifully explores the truth that truth can look very different to different people."
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You Can Find This eBook In

Non-FictionSelf-Help, Personal Development & Practical AdvicePopular PsychologyBusiness & ManagementBusiness Communication & PresentationSales & MarketingPublic RelationsIndustry & Industrial StudiesMedia, Entertainment, Information & Communication IndustriesInformation Technology IndustriesPsychologySocial Psychology
Business Ethics & Social Responsibility

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