Trusting Nudges

"This is a fantastic book that will be required reading for the growing number of people around the world who want to nudge for good!", Owain Service, UK Behavioural Insights Team

"Nudges can save lives, but only if people let them. Drawing on surveys from around the world, Sunstein and Reisch find surprising regularities in the policies people support, regularities that generalize across nations and nudges. This book is essential reading for prudent policymakers.", Barbara Ann Mellers, I. George Heyman University Professor, Wharton University of Pennsylvania, USA

"The results of carefully collected survey data from several countries inform the design of a convincing "bill of rights" for nudges by government, a list of rights that is also consistent with broadly accepted normative principles. The book is thus an important guide for research and practice going forward.", Jonathan Baron, Professor of Psychology, School of Arts and Sciences, University of Pennsylvania, USA

"A short, thoughtful, measured and important analysis of what citizens actually think about nudging and why that matters." Julian Baggini, Financial Times

"Trusting Nudges is a timely contribution to prudent policymaking...For those who have followed nudge hypothesis, this book is a welcome addition to the growing literature on a subject that captures central concerns in legitimising the role of nudges in civic life." Sudhirendar Sharma, The Hindu Business Line

"This is a fantastic book that will be required reading for the growing number of people around the world who want to nudge for good!", Owain Service, UK Behavioural Insights Team

"Trusting Nudges is an important contribution to the literature of behaviourally informed policy...The comparison between countries is particularly necessary to establish a common base for nudges. Trusting Nudges has collected a small arsenal of evidence for this purpose that may inspire further research about how and why people will accept behaviourally informed policies.", D.O. Kasdan, Journal of Consumer Policy

"Nudges can save lives, but only if people let them. Drawing on surveys from around the world, Sunstein and Reisch find surprising regularities in the policies people support, regularities that generalize across nations and nudges. This book is essential reading for prudent policymakers.", Barbara Ann Mellers, I. George Heyman University Professor, Wharton University of Pennsylvania, USA

"The results of carefully collected survey data from several countries inform the design of a convincing "bill of rights" for nudges by government, a list of rights that is also consistent with broadly accepted normative principles. The book is thus an important guide for research and practice going forward.", Jonathan Baron, Professor of Psychology, School of Arts and Sciences, University of Pennsylvania, USA