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Transformative Arts : Biological, Digital, and Everyday Aesthetics - Gary A. Berg
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Transformative Arts

Biological, Digital, and Everyday Aesthetics

By: Gary A. Berg

Paperback | 2 March 2024

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The lamented death of art following the rise of modern art theory and the reframing brought about by the appreciation of non-Western culture leads to the budding philosophy of everyday aesthetics. Traditional fine arts are often regarded as rarefied, something accessed by the uniquely talented and displayed in impressive museums or on lavish stages in front of large audiences. Art thusly conceived is something that most people never practice in their lives. Yet in day-to-day life we all experience a creative satisfaction through interaction with the physical and social environment which is a form of artistic practice. This book explores how we gain by understanding ways to live imaginative lives and considers the increasingly important collaborative role of computers and interaction with nature.

Industry Reviews

Berg's apt, well-researched, well-written book is both poetic and pragmatic.... Invaluable for all who are in the creative arts or interested in pursuing the vast and varied career options in the arts. Highly recommended.

-- "Choice Reviews"

Gary Berg provides a thoughtful, extremely well-researched analysis of the systemic challenges and potential opportunities for creative professionals as they pursue their careers. This "bird's eye view" of the field will be extremely helpful to individual artists in their quest as well as to arts executives, policymakers and educators seeking to strengthen the cultural ecosystem and support artists in their efforts to bring joy, beauty and a sense of our shared humanity to our communities.

--Rachel S. Moore, President & CEO of The Music Center and author of The Artist's Compass: The Complete Guide to Building a Life and a Living in the Performing Arts

The book's appearance coincides with a moment of profound changes in creative lives (and not only professions!) of all kinds and is driven by data, not opinion, regarding creative worlds that need facts today as much as they do artists and their audiences. I recommend it whole-heartedly.

--Brett Steele, Dean UCLA School of the Arts & Architecture

Berg's apt, well-researched, well-written book is both poetic and pragmatic.... Invaluable for all who are in the creative arts or interested in pursuing the vast and varied career options in the arts. Highly recommended.


Gary Berg provides a thoughtful, extremely well-researched analysis of the systemic challenges and potential opportunities for creative professionals as they pursue their careers. This "bird's eye view" of the field will be extremely helpful to individual artists in their quest as well as to arts executives, policymakers and educators seeking to strengthen the cultural ecosystem and support artists in their efforts to bring joy, beauty and a sense of our shared humanity to our communities.


The book's appearance coincides with a moment of profound changes in creative lives (and not only professions!) of all kinds and is driven by data, not opinion, regarding creative worlds that need facts today as much as they do artists and their audiences. I recommend it whole-heartedly.

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