In Traction, successful entrepreneurs Gabriel Weinberg and Justin Mares offer a comprehensive overview of the various ways startups can achieve strong, sustainable growth, and a guide to choosing the ones that will make the difference to your business. Why do so many startups fail? According to entrepreneurs Gabriel Weinberg and Justin Mares, most failed startups make the fatal mistake of putting all their effort into perfecting their product at the cost of reaching out to potential users. Instead, they should be putting half their resources into getting traction. Traction is the essential guide for any startup looking to stay ahead of the curve and start building a user base early in the game. The book offers no one-size-fits-all solution: every startup is unique, so no single method is guaranteed to generate traction. Instead, the authors identify nineteen different traction channels, from viral marketing to trade shows. They offer insights on how to exploit each one to its fullest potential, and provide a framework to test various channels and identify the best one for any startup.
About the Author
Gabriel Weinberg is the founder and CEO of DuckDuckGo, an alternative search engine that doesn't track searches and emphasizes their users' privacy. It received over 1 billion searches in 2013 and is growing rapidly. Justin Mares is the founder of two startups and former Director of Revenue at Exceptional, a software company that was acquired by Rackspace in 2013.
The question every founder asks after shipping is always: how do I get traction? This book actually answers it -- Alexis Ohanian, cofounder of reddit The entrepreneurs who walk out of our offices with term sheets walk into them with Traction. It's a pragmatic guide to solving the entrepreneur's number one challenge -- Fred Wilson, partner at USV Traction is a critical guide for entrepreneurs looking to grow and scale their businesses Patrick Vlaskovits, bestselling author of The Lean Entrepreneur This is a must-have, essential book if you want to be good at growth Aaron Ginn, Growth at StumbleUpon Traction is an absolute must. The Bullseye Framework Gabe and Justin layout is probably the greatest tool in my catalog over the past year. Whether you are a seasoned entrepreneur or just getting started, Traction offers a framework that creates efficiency, clarity, and focus. Traction is equal to and should be read alongside The Lean Startup Adam Kearney, Founder & CEO, Saunter Traction belongs on every startup founder's bookshelf. I'm buying copies for the CEOs of my current angel investments Kevin Dewalt, Angel Investor A common question I get is: 'How do I know if my business is getting traction, or how do I get traction for my business, or how do I get users?' Traction answers all of these questions and more -- James Altucher, author of Choose Yourself.