Tourism Marketing for Developing Countries

Battling Stereotypes and Crises in Asia, Africa and the Middle East

By: Eli Avraham, Eran Ketter

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Hardcover | 28 October 2015

At a Glance

Hardcover
204 Pages

Dimensions(cm)
22.86 x 15.24 x 2.54

Hardcover

$179.00

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Tourism Marketing for Developing Countries examines how tourist destinations in Asia, the Middle East and Sub-Saharan Africa battle stereotypes and negative images, overcome crises and attract tourists and visitors. The book provides real-life examples of strategies and techniques for altering the image of developing destinations and attracting international tourism, despite the challenges that stem from negative place images. The book is based on the analysis of dozens case studies, revealing the marketing and communication strategies used by developing countries. The analysis is conducted in relation to the accumulated theoretical and practical knowledge about media and public images, factors that affect image construction in the international media, image repair and destinations marketing. Using a multi-step model the book offers a proven toolbox for scholars and practitioners, interested in attracting international tourism to developing countries.

Industry Reviews

"This book provides practical and operational recommendations for managing image and crises. Ultimately, the advice and recommendations offered by the authors should assist tourism leaders and planners to overcome roadblocks in combatting crises such as perceptions of danger, perception of the lack of activities, whether businesses are open or closed, what the value perception is for visitors and if the community welcomes visitors. ... it would be a positive addition to any tourism library." (Robert M. O'Halloran, Annals of Tourism Research, Vol. 60, September, 2016)

"An obvious strength of this book is the diversity and breadth of examples across three continents. The book is well structured, easy to read, and achieves its central goal of examining how developing nations 'try to cope with their prolonged negative image, stereotypes, and generalisations as well as the efforts by marketers to bring back tourists after a crisis' ... . the book is a worthwhile read for practitioners, academics, students, and policy-makers." (Aneeshta Gunness, Current Issues in Tourism, Vol. 19, June, 2016)

'How the developing world is portrayed in the global media, how this negatively impacts public perceptions and how governments can deal with this, particularly in the context of tourism marketing, is a major issue and I warmly recommend this book as an introduction to the topic.'

- Robert Govers, Co-Editor of The Journal of Place Branding and Public Diplomacy

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