Tourism

6th Edition - The Business of Hospitality and Travel, Global Edition

By: Cathy Hsu, Roy Cook, Lorraine Taylor

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Paperback | 11 September 2017 | Edition Number 6

At a Glance

Paperback
448 Pages

Dimensions(cm)
1.7 x 21.6 x 27.4

Paperback

RRP $176.75

$170.75

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For introductory hospitality or tourism courses

A comprehensive, international view of the business of tourism

The engaging writing style and hundreds of updated industry examples make Tourism: The Business of Hospitality and Travel, 6th Edition, the perfect textbook for students taking their first hospitality or tourism class. It views the industry from a holistic, global business perspective-examining the management, marketing and finance issues most important to industry members.

Chapters reveal an integrated model of tourism and address consumer behaviour, service quality, and personal selling. The thoroughness of content and references also make it suitable for upper-level hospitality and tourism courses. Readings and integrative cases close each part, and end-of-chapter exercises allow students to apply their knowledge and refine their problem-solving and critical-thinking skills. This edition includes new and updated material on social media, event management, timeshares, sustainable and marijuana tourism, and the future of tourism.

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