Tiny Experiments

How to Live Freely in a Goal-Obsessed World

By: Anne-Laure Le Cunff

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Paperback | 31 March 2026

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A transformative guide to rethinking our approach to goals, creativity and life itself from a neuroscientist and entrepreneur

'A compelling new take on a timeless concern' - CAL NEWPORT

'I loved this profound, practical and generous book' - OLIVER BURKEMAN

We're told productivity is all about single-minded focus, hard grind and big goals. Deviating from the linear path means failure. The problem: it's not true.

In this transformative book, neuroscientist and entrepreneur Anne-Laure Le Cunff reveals the easier, proven method to achieve our ambitions: an experimental mindset. Ditching out-dated notions of chasing success, she demonstrates the joyful power of 'tiny experiments' in which goals are discovered, pursued and adapted on your own terms.

Rooted in science and real-world success stories, Tiny Experiments is packed with tools to help you break free from limiting beliefs, harness the power of imperfection and apply your curiosity - to create a meaningful, productive life in an ever-changing world.

About the Author

Anne-Laure Le Cunff is a neuroscientist, entrepreneur and former Googler. The creator of learning community Ness Labs and author of its popular newsletter, she is a world-leading expert on mindful productivity and systematic curiosity. She has featured in Wired, Rolling Stone and Business Insider. She lives in London.

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