Tiny Experiments

How to Live Freely in a Goal-Obsessed World

By: Anne-Laure Le Cunff

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Paperback | 1 April 2025

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Paperback
304 Pages

Dimensions(cm)
21.5 x 13.5 x 2.2

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A transformative guide to rethinking our approach to goals, creativity and life itself from a neuroscientist and entrepreneur

Life isn't linear, and yet we constantly try to mould it to linear goals. The result is fear in the face of uncertainty and a sense of failure when we don't hit those marks. But what if instead we approached life as a playground for experimentation? Neuroscientist and entrepreneur Anne-Laure Le Cunff reveals that all you need is an experimental mindset to turn challenges into self-discovery and doubt into opportunity. Drawing on the latest science and ancient philosophy, she replaces the old linear model of success with a circular model of growth in which goals are discovered, pursued - and adapted.In this book, you will ask hard questions and design simple yet meaningful experiments to find the answers. You will learn how to break free from invisible cognitive scripts, how to harness the power of imperfection, and how to make smarter decisions when the path forward is unclear. Above all, Tiny Experiments offers not just practical tools, but a guide to reawakening curiosity and drive in a disaffected world, so that we can discover and pursue our most authentic ambitions.

About the Author

Anne-Laure Le Cunff is a neuroscientist, entrepreneur and former Googler. The creator of learning community Ness Labs and author of its popular newsletter, she is a world-leading expert on mindful productivity and systematic curiosity. She has featured in Wired, Rolling Stone and Business Insider. She lives in London.

Industry Reviews

'The consistency and thoughtfulness of Ness Labs inspires me to question the ordinary and iterate towards being a better version of myself' - Steph Smith, Head of Podcasting at a16z

'She reminds me of the neuroscience / entrepreneurship equivalent of Maria Popova' - Harry Dry, Founder of Marketing Examples

'Signing up for Ness Labs is one of the best things I did. Low noise, high signal' - Mike Salomon, Founder of Sherpa Performance Guides

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