Time's Up!

The world is moving from purchasing the means to enjoying access to the ends of products and services. Would you rather purchase health care or better health? School or education? Professionals are responsible for achieving a result rather than performing tasks. Yet today’s professional firms have a business model centered around transactions and outputs rather than transformations and relationships. This book will introduce a revolutionary new business model that offers access, peace-of-mind, convenience, and a frictionless customer experience. The advantages to this model are many, including: Predictable revenue; not selling services, but creating annuities with a lifetime value that far exceeds whatever you paid to acquire them; collective knowledge of your customers, which is a competitive advantage that cannot be duplicated; the customer relationship is at the center of the firm; not pricing a product or service, but rather taking responsibility for creating customer transformations, moving them from where they are to their desired future; the ability to predict demand and plan capacity more effectively; having a larger impact in your sphere of influence and doing exactly those qualities that attracted you to enter the profession in the first place; all the while building a business with annual recurring revenue, which is going to be more valuable when you are ready to sell.

About the Authors

Paul Dunn is the Co-founder and Chairman of the global giving initiative, B1G1. He holds a Lifetime Service Award to the Accounting Profession in the United Kingdom and is a Social Innovation Fellow in his home of Singapore. He is the creator of the Accountants' Boot Camp process and he is the inaugural recipient of the Outstanding Contribution to the Profession award given by AccountingWeb in the United Kingdom. He remains the only non-accountant to be honored in this way.

Ronald Baker is the Founder of VeraSage Institute, author of seven bestsellingbooks, and co-host, with Ed Kless, of the VoiceAmerica.com radio show, The Soul of Enterprise: Business in the Knowledge Economy (Thesoulofenterprise.com). He is also a faculty member of the Professional Pricing Society.