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Thrive : A Leader's Guide to Organisational Culture - Kevin Croker

Thrive

A Leader's Guide to Organisational Culture

By: Kevin Croker

Paperback | 24 July 2025

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Thrive is a practical, actionable guide for leaders who want to shape, embed, and sustain a high-performance culture, one that fuels engagement, drives strategic success, and enables sustainable growth.

Are you sure the culture you intend is the culture your people actually experience?

As a senior leader, you get the culture you deserve. An unseen culture gap can quietly undermine strategy, performance, and trust. Culture isn't a side project or abstract concept, it's the foundation of everything your organisation does. It drives behaviour, shapes decisions, and ultimately determines outcomes. Yet embedding a culture that truly reflects a leader's chosen values and vision can be a complex and ongoing challenge.

In Thrive, I draw on years of leadership experience and original research to provide clear insights, actionable strategies, and a fresh approach to measuring cultural permeation, giving leaders greater visibility and real-time data to inform meaningful action. Whether you're a seasoned executive, an emerging leader, or someone seeking to influence culture at any level, Thrive offers strategic thinking, guided reflections, and practical steps to build a culture that delivers and endures.

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