Thinking from Within

'Johan Roos' approach to strategizing elicits participants' enthusiasm and engages their imaginations in ways that elude traditional strategy practices. Although this approach cannot guarantee that the resulting strategies will succeed, it encourages people to devote their best efforts to strategizing.' - William H. Starbuck, Professor in Residence, University of Oregon, USA

'This book is important and relevant in several ways. First, it focuses on the need to develop imaginative, creative, and inspired strategies. This is much more than conventional analysis. Second, it argues convincingly for relatively simple strategies that a large cadre of executives in an organization can understand and get inspiration from. Third, it offers an abundance of good advice for 'how to do it'. A great book - and a must for executives and scholars alike.' - Dr Peter Lorange, The Nestle Professor and President IMD, IMD, Switzerland

'The work of Johan Roos on strategy process is creative, innovative and insightful...[and] his concepts have been widely tested with corporate clients. I encourage you to read this insightful book.' - Professor Howard Thomas, Dean, Warwick Business School, UK

'In our business, we are requested every day to 'think the unthinkable' and challenge commonly accepted wisdom and limitations...We have used some of the techniques described in this book to successfully overcome routine and mental barriers in a creative, playful environment.' - Michel M. Lies, Member of the Executive Board, Swiss Re

'Mind expanding! Being successful in today's global competitive world requires 'out of the box' thinking and strategy. This book gives the leaders of today and tomorrow tools to break out of routines and use imagination, play and spontaneity to build organizations and businesses for the future. From personal experience with these ideas I know Thinking from Within has the potential to transform people, businesses and organizations.' - Jens Moberg, Vice President, Microsoft Cooperation