Think Bigger

Contents 1 The History of Big Data 1 The Twentieth Century 1 The Twenty-First Century 2 2 What Is Big Data? 5 Explanation of the 7Vs 5 Eight Realities of Big Data You Should Already Know 12 The Impact of Big Data on Society 19 Takeaways 21 3 Big Data Trends 23 On-the-Go Big Data 25 Big Real-Time Data 31 The Internet of Things 36 The Quantified-Self 43 Big Social Data 46 Public Big Data 50 Gamification 53 Takeaways 57 4 Big Data Technologies 58 Hadoop HDFS and MapReduce 59 Open-Source Tools 60 viii Contents Big Data Tools and Types of Analysis 62 Takeaways 70 5 Big Data Privacy, Ethics, and Security 71 Big Data Privacy 73 Big Data Ethics 80 Big Data Security 84 Takeaways 91 6 Big Data in Your Organization 93 Key Characteristics of Information-Centric Organizations 96 Some Generic Big Data Uses 98 Big Data and Return on Investment (ROI) 104 Big Data on the Balance Sheet 106 Internal Big Data Opportunities 107 Big Data Roadmap 123 Big Data Competencies Required 127 Small and Medium Enterprises (SMEs) Can Achieve Remarkable Results with Big Data 141 Governance for the Accuracy of Big Data 143 Takeaways 147 7 Big Data by Industry 149 Agriculture Industry 149 Automotive Industry 153 Consumer Goods 157 Education Industry 161 Energy Industry 165 Financial Services Industry 169 Gaming Industry 174 Healthcare Industry 178 Legal Profession 183 Manufacturing Industry 185 Not-for-Profit Sector 189 Media and Entertainment Industry 194 Oil and Gas Industry 198 Contents ix Public Sector 201 Retail Industry 207 Telecom Industry 211 Transportation Industry 216 Travel and Leisure Industry 220 Takeaways 223 8 The Future of Big Data 225 Glossary 233 Notes 241 Index 265 About the Author 278