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The Wellness Syndrome - Carl Cederström

The Wellness Syndrome

By: Carl Cederström, Andre Spicer

Hardcover | 12 December 2014 | Edition Number 1

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Wellness is more than just an obsession today. It’s a moral demand. If you fail to be happy, and if you’re not looking after your health Ð then you’re a failure. A moral failure.
 
Welcome to the new age of ‘biomorality’, where feeling good has become indistinguishable from being good. In their energetic and eye-opening diagnosis, Cederstrom and Spicer show how this ‘wellness obligation’ has started to work against us, making us feel guilty and anxious. Along the way, we meet health freaks who go to extreme lengths to find the perfect diet, corporate athletes who start the day with a dance party, the self-trackers who monitor everything including their own toilet habits, and the unemployed and overweight who are demonised for their lack of self-control.
 
While perfecting our bodies, we easily forget those who suffer an acute shortage of treadmill desks, personal yoga instructors, and wearable technologies. Dreams of social change are replaced with dreams of individual transformation. Political thinking is swapped for moralisation. And scientific evidence is exchanged for new-age delusions. The Wellness Syndrome confronts the pervasive tyranny of biomorality, offering an illuminating and forceful critique of this recent phenomenon.
Industry Reviews

"In their witty, caustic new book.... Carl Cederstrom and Andre Spicer dissect our contemporary infatuation with a cluster of seemingly innocuous concepts – health, happiness, mindfulness, authenticity and positivity – seeking to lay bare the pernicious, individualistic values that underlie them."
William Rees, The TLS

"Carl Cederstrom and Andre Spicer's brilliantly sardonic anatomy of this 'wellness syndrome' concentrates on the ways in which the pressure to be well operates as a moralising command and obliterates political engagement.... These authors would no doubt agree that there is nothing wrong with being well or wanting to be well. But, as their deeply humane and persuasive book shows, being told to be well is a different matter entirely. A society where wellness is obligatory is a sick one."
Steven Poole, The Guardian

"When I read their angry, hilarious book, The Wellness Syndrome, I felt like I was being shaken awake from a dream."
Helen Rumbelow, The Times

"The Wellness Syndrome slinks like a submarine beneath the disingenuously placid surface-narratives of contemporary ideology, before torpedoing, with devastating effect, that most pernicious of all neo-liberal doctrines: positiveness."
Tom McCarthy, author of Remainder, C and Satin Island

"A fascinating and timely investigation of the modern ideology of 'wellness', with its moralizing insistence that being a good member of society means meditating more, exercising more and using your smartphone to track sleep patterns, your diet and even your sex life. Carl Cederstrom and Andre Spicer vividly show how the consumer economy has co-opted health and even happiness itself- and warn that our fixation on wellness is ultimately an anxiety-inducing, isolating and joyless way to live."
Oliver Burkeman, Guardian columnist and author of The Antidote: Happiness for People Who Can't Stand Positive Thinking

"A wonderful piece of work which exposes the wellness ideology for what it is: a stupid and dreadful fantasy of authentic self-mastery. As this timely and entertaining book shows, such fantasies must be nailed.'
Simon Critchley, The New School for Social Research

"We all obscurely sense that politics has dramatically shifted. Less involved in the 'body politic' than ever, we are all far more deeply engaged with our own bodies, through medicine, meditation workshops or fitness classes. As this insightful and elegant book shows, this shift marks a dramatic change in our societies as it makes health and happiness the new markers of 'morality' or 'immorality'. Fat people and smokers are now united in their common immorality. Marshalling an impressive array of evidence, this book sheds a much-needed light on the new tyranny exerted by the cultural imperatives of health and happiness."
Eva Illouz, Hebrew University of Jerusalem

"Using a comprehensive set of case studies, Carl Cederstrom and Andre Spicer diagnose contemporary capitalism's obsession with 'wellness'. The Wellness Syndrome is a mordantly witty analysis of how ideology works today. It demonstrates that the fixation on health is itself pathological – and that sickness can be liberating."
Mark Fisher, Goldsmiths University

"Overall, as an anatomy of modern optimisation culture the book is sharp and laconic, as readers of the authors' excellent previous work, The Wellness Syndrome, will have expected."
The Guardian

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