The War Against the BBC

How an Unprecedented Combination of Hostile Forces Is Destroying Britain's Greatest Cultural Institution... And Why You Should Care

By: Patrick Barwise

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Paperback | 19 November 2020 | Edition Number 1

At a Glance

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528 Pages

Dimensions(cm)
19.5 x 12.9 x 2.6

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An incisive new expose of the dark and shadowy forces plotting to destroy the BBC.

The BBC is a central part of British life, of our shared culture and our international standing. It is the British public's most important and trusted news provider in a world of large-scale disinformation; a hugely popular, low-cost source of universally available information, education and entertainment - watched and listened to by most people for at least a couple of hours every day, despite stiff competition; and the crown jewel of the UK's global reputation. But it is in peril as never before in its long history.

The BBC faces ever-increasing competition, threats from new technology and consumption trends, relentless attacks from a range of hostile players who are motivated by their own political and economic aims, and deep funding cuts. These pressures may even destroy it within a generation. We must not end up realising its value only when it's gone.

If it is destroyed it will be almost impossible to rebuild it. This book is a stunning and incendiary wake-up call to halt the destruction of one of our greatest assets, built up over almost a century, before it's too late.

About the Authors

Patrick Barwise is Emeritus Professor of Management and Marketing at the London Business School, specialising in brands, advertising, media, and broadcasting policy. His previous books include Television and its Audience and The 12 Powers of a Marketing Leader.

Peter York is a cultural commentator, management consultant, author and broadcaster. His previous books include The Official Sloane Ranger Handbook and Authenticity is a Con.

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