The Total Package

The Secret History and Hidden Meanings of Boxes, Bottles, Cans and Other Persuasive Containers

By: Thomas Hine

Write A Review

Hardcover | 19 August 1997 | Edition Number 1

At a Glance

Hardcover
304 Pages

Edition Type
New edition

Dimensions(cm)
21.59 x 13.97 x 2.08

Hardcover

$47.75

or 4 interest-free payments of $11.94 with

Ships in 10 to 15 business days

Subtitle: The secret History and Hidden Meanings of Boxes, Bottles, Cans, and other Persuasive Containers.

Packages understand us better than we understand packages. Today's marketers know that they have to trigger desire instantly - and they do so visually, creating packages that make all the right promises, through hidden messages that play on our deepest fears and desires.

In THE TOTAL PACKAGE the renowned design critic Thomas Hine reveals the sophisticated ways modern manufacturers appeal to our emotions in order to sell their products. Tracing the art and science of package design from its emergence in the last century to today's most instantly recognisable brand images, Hine has written an essential book for students of popular culture, designers, marketers and anyone who goes shopping.

Industry Reviews

Informative... entertaining...a stimulating book for anyone interested in the way we are. - New York TIMES BOOK REVIEW

THE TOTAL PACKAGE has to be the bible of the industry: everything is there, all the nuances. The book presents a clear picture to both professional and layman. - - PRIMO ANGELI, designer 1996 Olympic Games

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

Orders over $79.00 qualify for free shipping.

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.