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The Tipping Point : How Little Things Can Make a Big Difference - Malcolm Gladwell

The Tipping Point

How Little Things Can Make a Big Difference

Hardcover Published: 1st March 2000
ISBN: 9780316316965
Number Of Pages: 279

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New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly.

Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.

Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth.

He analyzes fashion trends, smoking, children's television, direct mail, and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world's greatest salesmen to show how to start and sustain social epidemics.

ISBN: 9780316316965
ISBN-10: 0316316962
Audience: Professional
Format: Hardcover
Language: English
Number Of Pages: 279
Published: 1st March 2000
Publisher: Little, Brown & Company
Country of Publication: US
Dimensions (cm): 20.96 x 14.61  x 2.54
Weight (kg): 0.38

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Malcolm Gladwell

About the Author


Malcolm T. Gladwell, CM is an English-Canadian journalist, bestselling author, and speaker. He has been a staff writer for The New Yorker since 1996. He has written four books, The Tipping Point: How Little Things Make a Big Difference (2000), Blink: The Power of Thinking Without Thinking (2005), Outliers: The Story of Success (2008), and What the Dog Saw: And Other Adventures (2009), a collection of his journalism. All four books were on The New York Times Best Seller list.

Gladwell's books and articles often deal with the unexpected implications of research in the social sciences and make frequent and extended use of academic work, particularly in the areas of sociology, psychology, and social psychology. Gladwell was appointed to the Order of Canada on June 30, 2011

Visit Malcolm Gladwell's Booktopia Author Page