Foreword ..............................................................................................xi
Part 1 Laying the Foundation................................................. 1
Chapter 1 The Birth of an Idea .........................................................3
Chapter 2 Would You Be Your Own Customer? ...............................9
Chapter 3 Interviewing Potential Customers ..................................13
Chapter 4 Conducting a SWOT Analysis .......................................21
Chapter 5 Leveraging Technology Trends .......................................27
Part 2 From Concept to Prototype ....................................... 37
Chapter 6 Wireframing and Prototyping ........................................39
Chapter 7 Defining Your MVP ......................................................45
Chapter 8 Building Your Development Team .................................51
Chapter 9 Setting Up Development Tools ......................................57
Part 3 Building Your Brand and Market Presence ................ 61
Chapter 10 Reserving Online Spaces and Branding ..........................63
Chapter 11 Building a Sales Target List ............................................67
Chapter 12 Marketing and Sales Strategies for Tech Start-Ups ..........71
Chapter 13 Cold Outreach and Marketing Techniques ....................77
Part 4 Preparing for Launch and Growth ............................. 83
Chapter 14 Creating Sales and Investor Pitch Decks ........................85
Chapter 15 Preparing for Investor Meetings .....................................89
Chapter 16 Navigating Legal and Regulatory Challenges .................93
Chapter 17 Forming Your Business Entity ........................................97
Chapter 18 Building Your Founding Team .....................................101
Part 5 Launching and Sustaining Your Tech Company....... 105
Chapter 19 Building a Sustainable Team and Leading Through
Change ........................................................................107
Chapter 20 Launching and Sustaining Your Tech Company ...........113
About the Author ...............................................................................119
Index ................................................................................................121