The Startup Protocol

A Guide for Digital Health Startups to Bypass Pitfalls and Adopt Strategies That Work

By: Sally Ann Frank

Write A Review

eText | 1 March 2024 | Edition Number 1

At a Glance

Format
ePUB

eText

$86.89

or 4 interest-free payments of $21.72 with

Instant online reading in your Booktopia eTextbook Library *

Why choose an eTextbook?

Instant Access *

Purchase and read your book immediately

Read Aloud

Listen and follow along as Bookshelf reads to you

Study Tools

Built-in study tools like highlights and more

* eTextbooks are not downloadable to your eReader or an app and can be accessed via web browsers only. You must be connected to the internet and have no technical issues with your device or browser that could prevent the eTextbook from operating.

There are lots of founders and lots of ideas floating around to help improve the delivery of healthcare services and positively affect the health of each of us as individuals, as well as groups of patients afflicted by chronic or acute diseases. Unfortunately, many of these ideas never reach their full potential to improve patient outcomes or reduce costs of care. Sometimes, it's because the idea isn't feasible or scalable. Sometimes, it's because the market isn't ready, or regulators aren't ready. And sometimes, it's just because the founder or founding team has a blind spot (or two). Not only do these hidden blind spots ensure their failure, but in many cases, with better planning or a greater, more holistic understanding of the market forces, the blind spot can be overcome. Or better yet, the founder can realize that their idea is doomed from the start and consider other, better options to solve the problem they are attacking.

The goal of this book is to help founders and their teams identify blind spots and avoid the most common pitfalls of starting a digital health company. Having spent time with founders, VC companies, and most importantly, prospective digital health startups, patterns have emerged regarding those startups that are successful and those that die an often slow and painful death. While not a recipe for guaranteed success, having a guidebook of sorts can help navigate the perils associated with building a digital health company and can very likely improve the odds of success.

The book will go through the typical life cycle of an early-stage company, from ideation to the first few customer deals, and highlight best practices for tackling the challenges at each stage including:

? What problem are you trying to solve?

? And why are you trying to solve this problem?

? Who will help you build the solution and company?

? How will you build the solution?

? How will you pitch your company?

? How will you sell your solution?

? And, what does success look like to you, your stakeholders, and your customers?