The Sneaker Book

Name: The Sneaker Book
Brand: New Press, The
Price: 24.75 AUD
Availability: BackOrder

Anatomy of an Industry and an Icon

By: Tom Vanderbilt

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Paperback | 23 November 1998 | Edition Number 1

At a Glance

Paperback
177 Pages

Dimensions(cm)
17.7 x 17.7 x 1.27

Paperback

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Sneakers have gone-seemingly overnight-from being childhood summer staples to serious athletic instruments to full-fledged lifestyle accoutrements, but the transition is hazy. Just when and why did America (and the world) go sneaker crazy?

The Sneaker Book is an entertaining, informative look at this fascinating, $11-billion-a-year industry. How (and by whom) are sneakers made? Where does your money go when you buy a pair? Who are the companies behind the logos? Why is Nike heralded by economists and lampooned by Doonesbury?

Jammed full of facts, figures, cartoons by Garry Trudeau and Mark Alan Stamaty, and literary excerpts about sneakers from Tom Wolfe, Paul Beatty, Leslie Savan, Spike Lee, Ray Bradbury, and many more, The Sneaker Book swooshes past the hype, puts the numbers on the table, and takes a fresh look at familiar-if unexamined-footwear.

Industry Reviews

"What brilliant fun and insight this book provides--a friendly, provocative sketch of the neo-imperial sneaker and how its powers of fantasy conquered hearts and minds, then the world." --William Greider, author of One World, Ready or Not "While Tom Vanderbilt is always funny, iconoclastic, and penetrating, The Sneaker Book is no laughing matter. In this harrowing sprint around the global track of corporate capital, Vanderbilt reveals a world of exploitation, greed, and insanity Charles Dickens himself could not have dreamed up." --Robin D.G. Kelley, author of Yo' Mama's Dis Funktional!

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You Can Find This Book In

Non-Fiction Politics & Government Industry & Industrial Studies Society & Culture Cultural Studies Popular Culture Business & Management Management & Management Techniques

Preface
Starting Blocks: A Short History of the Sneaker
The Game Plan: Design and Implementation
Executing the Play: Manufacturing and Distribution
The Cheerleaders: Marketing and Advertising
The Finish Line: Tallying the Balance Sheet
Source Notes
Index
Table of Contents provided by Blackwell. All Rights Reserved.

The Sneaker Book

Anatomy of an Industry and an Icon

At a Glance

Paperback

Industry Reviews

Shipping

How to return your order

Defective items

You Can Find This Book In

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