The Rebel Rules

Daring to Be Yourself in Business

By: Chip Conley, Richard Branson (Foreword by)

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Paperback | 3 January 2001

At a Glance

Paperback
288 Pages

Dimensions(cm)
20.96 x 13.34 x 1.91

Paperback

$46.75

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When he was 26, Chip Conley broke the two cardinal rules of starting a business: he invested in an industry about which he knew nothing and he ignored the mantra "location, location, location." He bought a notorious "pay-by-the-hour" motel in a seedy San Francisco neighborhood.
A dozen years later, Chip is the "boy wonder" of the American travel industry, famous for his entrepreneurial genius, creativity, and sense of fun.
In The Rebel Rules, Conley shares his success secrets. He focuses on the primary traits -- vision, passion, instinct, and agility -- that characterize today's fast company leaders. His guidebook doubles as a toolbox for anyone -- whether a virgin entrepreneur or a corporate manager -- who wants to walk in step with today's business innovators.
The Rebel Rules will show you how to:

Tap into your natural talents and focus on what you can control
Build a fanatical customer base and create great buzz
Engage employees and encourage them to break the rules
Kick butt in business and still have a life

With exercises and activities that will develop these and other business skills, The Rebel Rules will transform the way you approach your career.

Industry Reviews

Seth Godin author of Permission Marketing The Rebel Rules is more than just an inspirational handbook for the new generation of leaders -- it's essential reading for anyone who really wants to make a difference. The future belongs to the rebels who can take the principles in this book and run with them. Faith Popcorn Chip Conley beautifully explains the importance of the new breed of entre/intra-preneur. The Rebel Rules gives us each the opportunity to explore and put into action the rebel within us.

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