The Psychology of Choice

How DISC and Neuromarketing Shape Marketing

By: Eva Romanova

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Hardcover | 29 October 2025

At a Glance

Hardcover
164 Pages

Dimensions(cm)
22.9 x 15.2 x 1.11

Hardcover

RRP $50.59

$47.99

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The Psychology of Choice: How DISC and Neuromarketing Shape Marketing explores how people actually think, feel, and decide - and how marketers, entrepreneurs, and consultants can use that understanding to build brands that connect on a deeper level.

Combining the behavioral insights of DISC methodology with the science of neuromarketing, this book shows how to decode decision-making patterns, design communication that fits different personality types, and translate neuroscience into practical marketing actions.

With this book, you will:

â¢ Understand how attention, emotion, and memory shape decisions.

â¢ Learn to adapt your message to different DISC personality types.

â¢ Apply neuromarketing principles to design emotionally resonant experiences.

â¢ Use sensory cues to build stronger brand associations.

â¢ Explore real examples of how emotion drives trust, loyalty, and sales.

Perfect for marketers, entrepreneurs, and business strategists, The Psychology of Choice is a practical guide to creating authentic, human-centered marketing - where psychology meets strategy, and influence becomes genuine connection.

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