The Power of Survey Design

A User's Guide for Managing Surveys, Interpreting Results, and Influencing Respondents

By: Giuseppe Iarossi

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Paperback | 23 January 2006

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278 Pages

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24.13 x 19.05 x 1.91

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A practical how-to guide on all the steps involved with survey implementation, this volume covers survey management, questionnaire design, sampling, respondent's psychology and survey participation, and data management. A comprehensive and practical reference for those who both use and produce survey data.

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You Can Find This Book In

Non-Fiction Sociology & Anthropology Sociology Social Research & Statistics Reference, Information & Interdisciplinary Subjects Research & Information Research Methods Economics Econometrics Economic Statistics Accounting & Finance Finance

Business & Management Sales & Marketing Market Research Engineering & Technology Civil Engineering Structural Engineering Surveying, Quantity Surveying

Foreword	p. xi
Acknowledgments	p. xiii
Abbreviations and Acronyms	p. xv
Taking A Closer Look at Survey Implementation	p. 1
Survey Management: An Overview	p. 9
Overall Program Design	p. 10
Questionnaire Design, Pilot, and Data Entry Form	p. 10
Survey Firm Selection	p. 12
The Sample	p. 18
Training	p. 20
Fieldwork and Data Quality Control	p. 20
How Easy It Is to Ask the Wrong Question	p. 27
Practical Guidelines in Questionnaire Designs	p. 29
Question Wording	p. 29
Question Style	p. 44
Question Type	p. 49
Question Sequence	p. 74
Questionnaire Length	p. 78
Questionnaire Layout	p. 80
Translation	p. 85
Pre-Test	p. 86
A Practical Approach to Sampling	p. 95
Determining the Sample Size in Simple Random Sampling	p. 96
Determining the Sample Size in Stratified Sampling	p. 99
How to Carry Out Systematic Sampling	p. 104
How to Carry Out the Probability Proportional to Size Selection Method	p. 107
How to Deal with Population Frame Problems	p. 110
Impact of Mergers, Acquisitions, and Separations on Sampling Weights	p. 115
Weight Adjustments and Poststratification	p. 120
Sampling in Practice: How to Maximize the Sample Representativeness while Minimizing the Survey Cost through the Use of Poststratification	p. 129
Respondent's Psychology and Survey Participation	p. 147
Factors Affecting Participation	p. 147
Training	p. 159
Practical Training Tips	p. 163
Securing Participation	p. 164
Conducting the Interview	p. 178
Why Data Management Is Important	p. 187
Coding	p. 188
Editing	p. 189
Electronic Data Entry	p. 191
Cleaning	p. 195
References	p. 219
Appendixes
Perception Questions in the Investment Climate Survey Core Questionnaire	p. 229
Objective Questions Used for Parametric Estimation of Survey Firm Fixed Effect	p. 231
Parametric Results of Survey Firm Fixed Effects on Objective Questions	p. 235
Table of Z[subscript [alpha]/2] Distribution Corresponding to Different Levels of Confidence [alpha]	p. 251
Table of Random Numbers	p. 253
Information Disclosed in Survey Introductions	p. 255
Minimum Fieldwork Log Data	p. 257
Boxes
One Poll, Multiple Interpretations	p. 5
Criteria to Look at When Selecting a Survey Firm	p. 12
Key Actors and Their Functions in a Typical Investment Climate Survey	p. 15
Responsibilities Must be Clearly Identified in the Interview Cycle	p. 23
List of Questionnaire Problems for Pre-Test Expert Review	p. 91
The Sampling Unit in Business Surveys	p. 97
Advising a Mayor	p. 100
Why it is Important to Use Weights with Stratified Sampling	p. 121
Using SAS to Draw Samples	p. 142
How to Assign Questionnaire IDs	p. 193
Table of Contents provided by Ingram. All Rights Reserved.

The Power of Survey Design

A User's Guide for Managing Surveys, Interpreting Results, and Influencing Respondents

At a Glance

Paperback

Shipping

How to return your order

Defective items

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