The New Fundraisers

Who Organises Charitable Giving in Contemporary Society?

By: Beth Breeze

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Hardcover | 30 November 2017 | Edition Number 1

At a Glance

Hardcover
244 Pages

Edition Type
New edition

Dimensions(cm)
23.4 x 15.6 x 1.42

Hardcover

$278.99

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Charitable fundraising has become ever more urgent in a time of extensive public spending cuts. However, while the identity and motivation of those who donate comes under increasingly close scrutiny, little is known about the motivation and characteristics of the 'askers', despite almost every donation being solicited or prompted in some way.

This is the first empirically-grounded and theorised account of the identity, characteristics and motivation of fundraisers in the UK. Based on original data collected during a 3-year study of over 1,200 fundraisers, the book argues that it is not possible to understand charitable giving without accounting for the role of fundraising.

Industry Reviews

"Few people 'get' donors and fundraisers like Beth Breeze. Her encyclopaedic knowledge combines with thorough professional analysis to provide an indispensable resource for the entire voluntary sector." Ken Burnett, author, Relationship Fundraising and other books.
"This book provides an important insight into the way fundraising actually works. In doing so Beth Breeze nails the lie that fundraisers force people to act against their will." Peter Grant, City University of London
"The New Fundraisers successfully argues that in order to understand charitable giving research efforts must broaden their perspectives beyond the donor. For fundraising practitioners, this book moves beyond the ''how-to'' genre and encourages reflection on the impact of fundraising. For researchers, the book contributes new empirical data based on the experiences of UK fundraisers and offers the theoretical development of fundraisers as creative professionals." Voluntas

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