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The Mistakes That Make Us : Cultivating a Culture of Learning and Innovation - Mark Graban

The Mistakes That Make Us

Cultivating a Culture of Learning and Innovation

By: Mark Graban

Paperback | 11 July 2023

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We all make mistakes. What matters is learning from them as individuals, teams, and organizations. A culture of learning from mistakes spurs improvement, innovation, and better business results.


The Mistakes That Make Us: Cultivating a Culture of Learning and Innovation is an engaging, inspiring, and practical book by Mark Graban that presents an alternative approach to mistakes. Rather than punishing individuals for human error and bad decisions, Graban encourages us to embrace and learn from them, fostering a culture of learning and innovation.


Mistakes cannot be prevented by proactively firing mistake-prone people - because that's all of us.


Sharing stories and insights from his popular podcast, "My Favorite Mistake," along with his own work experiences, Graban shows how leaders can cultivate a culture of learning from mistakes. Including examples from manufacturing, healthcare, software, and two whiskey distillers, the book explores how organizations of all sizes and industries can benefit from this approach. You'll read stories from leaders at Toyota, the technology company KaiNexus, along with former U.S. Representative Will Hurd, Kevin Harrington from "Shark Tank," and many others.


The book also shares compelling examples of the power of iterating our way to success. Graban suggests we shift the thinking from "fail early, fail often" to "make small mistakes early, learn, adjust, and succeed." Or, more succinctly, "small mistakes can lead to success."


In the book, you'll find practical guidance on adopting a positive mindset towards mistakes. It teaches you to acknowledge and appreciate them, working to prevent them while gaining knowledge from the ones that occur. Additionally, it emphasizes creating a safe environment to express mistakes and encourages responding constructively by emphasizing learning over punishment.


Speaking up about mistakes isn't a matter of character or courage; it's a function of the workplace culture.


Developing a culture of learning from mistakes through psychological safety is essential for effective leadership and organizational success. Leaders must lead by example by admitting mistakes and reacting well when employees do the same. Instead of pushing people to be courageous, leaders reduce the risk of speaking up.


Psychological safety helps people feel comfortable speaking up; we get action and improvement when we use effective problem-solving and mistake-proofing methods.


The Mistakes That Make Us is a must-read for anyone looking to create a stronger organization that produces better results, including lower turnover, more improvement and innovation, and better bottom-line performance. Whether a startup founder or an aspiring leader in a larger company, this book will inspire you to lead with kindness and humility and show you how learning from mistakes can make things right.

Industry Reviews

"At last! A book about errors, flubs, and screwups that pushes beyond platitudes and actually shows how to enlist our mistakes as engines of learning, growth, and progress."

Daniel H. Pink, #1 New York Times bestselling author of DRIVE, WHEN, and THE POWER OF REGRET


"This is a book I'll be recommending to colleagues and friends for years to come."

Billy Ray Taylor, CEO of LinkedXL


"Mark's exhibition of errors, in The Mistakes That Make Us, not only acknowledges a core human experience that is frequently concealed but also fosters a feeling of togetherness among his audience, inspiring us to persevere in their pursuit of education and personal development."

Jim McCann, founder & chairman, 1-800-FLOWERS.COM, INC.


"...weaves in the tenets for success with real-world examples and lessons that readers can apply right away. It would be a mistake not to read this book!"

Karen Martin, President & Founder TKMG, Inc. and TKMG Academy, Inc.


"... delves into the ways we can use errors to help build and foster a culture of understanding and continuous improvement."

Eric Ries, author of The Lean Startup and The Startup Way


"... a brilliant treatment of this topic that helps us frame mistakes properly, detach them from fear, and see them as expectations, not exceptions."

Timothy R. Clark, PhD, Author of The 4 Stages of Psychological Safety


"Another useful book from Mark Graban!"

Zeynep Ton, author of The Case for Good Jobs


"It would be a BIG mistake to ignore this wisdom!"

Richard Sheridan, CEO & Chief Storyteller, Menlo Innovations

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