Stereotypes are adopted imprinted knowledge and impressions that you have about specific types of people and about specific ways of thinking and doing things. More precisely, stereotypes are socially imprinted knowledge, helping you fulfill your needs, knowledge that you acquire and propagate directly or implicitly. When they are successful and in demand, stereotypes propagate themselves to all individuals of any group, and then to all interacting groups, offering the possibility of sharing all the necessary subconscious successful information needed throughout fulfillment within society and in the environment.
Stereotypes offer you a way of doing things, mostly subconsciously, anything that anyone does, anything necessary for you, anything commonly successful. Furthermore, all stereotypes offer you valid manners of fulfilling needs, only that these specific manners might or might not be efficient, legal, or moral. Yet they work for others and for you too, and therefore you manage in this manner to fulfill your lower level needs, through stereotypes, but not through your own reasoning.
You are always in control of your entire behavior, rationally or stereotypically, and therefore you can always choose to have an accurate accepted moral behavior or a stereotypical one instead, based on everything good and bad that you learn knowingly or unknowingly from your colleagues and friends.
Throughout this book, you understand how stereotypes integrate within your cognitive system, how you acquire stereotypes and how you imprint them in those around, how society uses stereotypes to control your thinking and behavior, and how you can identify, discard, modify, or adjust your stereotypes, increasing your accuracy and success throughout life.
