The Graphic Communication Handbook

The Graphic Communication Handbookis a comprehensive and detailed introduction to the theories and practices of the graphics industry. It traces the history and development of graphic design, explores issues which affect the industry, examines its analysis through communications theory, explains how to do each section of the job, and advises on entry into the profession. The Graphic Communication Handbookcovers all areas within the industry including pitching; understanding the client; researching a job; thumbnail drawings; developing concepts; presenting to clients; working in 2D, 3D, motion graphics, and interaction graphics; situating and testing the job; getting paid; and getting the next job. The industry background, relevant theory and the law related to graphic communications is situated alongside the teaching of the practical elements. The Graphic Communication Handbookincludes in each chapter: an introduction that frames relevant debates case studies, examples and illustrations from a range of campaigns profiles of junior and star designers talking about the chapter topic and how they work glossaries explaining jargon as it comes up a philosophical and technical explanation of the chapter topic and its importance.