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The Expressive Organization : Linking Identity, Reputation, and the Corporate Brand - Majken Schultz

The Expressive Organization

Linking Identity, Reputation, and the Corporate Brand

By: Majken Schultz (Editor), Mary Jo Hatch (Editor), Mogens Holten Larsen (Editor)

Paperback Published: 1st August 2000
ISBN: 9780198297796
Number Of Pages: 312

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This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations. How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? How do organizations discover their identities? These are some of the vexing problems addressed in this book by a diverse international team of contributors. According to the authors, the future lies with 'the expressive organization'. Such organizations not only understand their distinct identity and their brands, but are also able to express these externally and internally. In order to thrive in an era of transparency and customer choice, the authors argue, organizations will have to be expressive.

Industry Reviews

`challenges current beliefs about organizational identity, reputation, and branding' management abstract `The Expressive Organization is an interesting collection of essays that succeeds by providing a diverse collection of researchers, theorists, and practitioners.' Craig Carroll, Corporate Reputation Review `One of the early strengths of this text is the ensemble of reputable voices called in from a variety of disciplines and business functions sharing a converging interest - but diverging experiences - in identity, branding, and corporate reputation.' Craig Carroll, Corporate Reputation Review `The opening chapters written by the editors provide an excellent historical framework.' Craig Carroll, Corporate Reputation Review `A number of audiences will benefit from the diverse perspectives provided in this text. The well-seasoned scholar will benefit from the conversations and thinking from scholars in other disciplines that one often does not have the time to engage. ... For the student, this text provides a good cross-section of research and thinking allowing the novice to develop a lay of the land in terms of thinking about representation in organizations ... the practitioner is able to benefit from having immediate access to some of the latest and cutting-edge thinking about corporate reputations, organizational identity and branding.' Craig Carroll, Corporate Reputation Review

Chapter 1: Introduction: Why the Expressive Organization? Part I: Rethinking Identity Mary Jo Hatch and Majken Schultz: Chapter 2: Scaling the Tower of Babel: Relational Differences between Identity, Image, and Culture in Organizations Jay B. Barney and Alice C. Stewart: Chapter 3: Organizational Identity as Moral Philosophy: Competitive Implications for Diversified Corporations Part II: The Symbolic Marketplace Wally Olins: Chapter 4: How Brands are Taking over the Corporation Paul du Gay: Chapter 5: Markets and Meanings: Re-imagining Organizational Life Part III: Reputation and Strategy Charles J. Fombrun and Violina P. Rindova: Chapter 6: The Road to Transparency: Reputation Management at Royal Dutch/Shell Janet M. Dukerich and Suzanne M. Carter: Chapter 7: Distorted Images and Reputation Repair Part IV: Organizations as Brands Kevin Lane Keller: Chapter 8: Building and Managing Corporate Brand Equity Simon Knox, Stan Maklan, and Keith Thompson: Chapter 9: Building the Unique Organization Value Proposition Part V: The Value of Storytelling Cees B. M. van Riel: Chapter 10: Corporate Communication Orchestrated by a Sustainable Corporate Story Gordon G. Shaw: Chapter 11: Planning and Communicating Using Stories Mogens Holten Larsen: Chapter 12: Managing the Corporate Story Jan Mouritsen: Chapter 13: Valuing Expressive Organizations: Intellectual Capital and the Visualization of Value Creation Part VI: Communicating Organizations Jan Mouritsen: Chapter 13: Valuing Expressive Organizations: Intellectual Capital and the Visualization of Value Creation Paul A. Argenti and Janis Forman: Chapter 14: The Communication Advantage: A Constituency-Focused Approach to Formulating and Implementing Strategy Lars Thøger Christensen and George Cheney: Chapter 15: Self-Absorption and Self-Seduction in the Corporate Identity Game Barbara Czarniawska: Chapter 16: Identity Lost or Identity Found? Celebration and Lamentation over the Postmodern View of Identity in Social Sciences and Fiction

ISBN: 9780198297796
ISBN-10: 0198297793
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 312
Published: 1st August 2000
Country of Publication: GB
Dimensions (cm): 23.42 x 16.26  x 1.65
Weight (kg): 0.46

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