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The E-Myth Revisited : Why Most Small Businesses Don't Work and What to Do About It - Michael E Gerber

The E-Myth Revisited

Why Most Small Businesses Don't Work and What to Do About It

Paperback

Published: August 1995
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In this first new and totally revised edition of the 150,000-copy underground bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business.

He walks you through the steps in the life of a business from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed. He then shows how to apply the lessons of franchising to any business whether or not it is a franchise.

Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in. your business.

After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.

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The E-Myth Revisited
 
4.8

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  • Easy to understand (3)

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5.0

Really Great Book

By 

from Melbourne

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Verified Reviewer

Pros

  • Deeply Informative
  • Deserves Multiple Readings
  • Easy To Understand
  • Expert Author
  • Well Written

Cons

    Best Uses

      Comments about The E-Myth Revisited:

      This book is extremely well written and contains a wealth of practical knowledge that can be implemented in any business. DEFINITELY worth reading

       
      5.0

      EXCELLENT READ

      By 

      from Cairns

      Verified Buyer

      Pros

      • Broad Appeal
      • Deeply Informative
      • Deserves Multiple Readings
      • Easy To Understand
      • Great Insights
      • Well Written

      Cons

        Best Uses

          Comments about The E-Myth Revisited:

          Excellent book for business minded individuals wanting to expand their mindset.

           
          5.0

          Good buy

          By 

          from Perth

          Verified Buyer

          Comments about The E-Myth Revisited:

          Good

           
          4.0

          Great purchase

          By 

          from Queensland

          About Me Casual Reader

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          Pros

          • Easy To Understand
          • Great Insights

          Cons

          • Refers To The Usa A Bit

          Best Uses

            Comments about The E-Myth Revisited:

            Helping to grow our small business

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            Acknowledgments
            Foreword
            Introductionp. 1
            The E-Myth and American Small Businessp. 7
            The Entrepreneurial Mythp. 9
            The Entrepreneur, the Manager, and the Technicianp. 19
            Infancy: The Technician's Phasep. 34
            Adolescence: Getting Some Helpp. 43
            Beyond the Comfort Zonep. 51
            Maturity and the Entrepreneurial Perspectivep. 68
            The Turn-Key Revolution: A New View of Businessp. 77
            The Turn-Key Revolutionp. 79
            The Franchise Prototypep. 91
            Working On Your Business, Not In Itp. 97
            Building a Small Business That Works!p. 115
            The Business Development Processp. 117
            Your Business Development Programp. 134
            Your Primary Aimp. 136
            Your Strategic Objectivep. 149
            Your Organizational Strategyp. 166
            Your Management Strategyp. 187
            Your People Strategyp. 197
            Your Marketing Strategyp. 218
            Your Systems Strategyp. 234
            A Letter to Sarahp. 253
            Epilogue: Bringing the Dream Back to American Small Businessp. 259
            Afterword: Taking the First Stepp. 267
            Table of Contents provided by Blackwell. All Rights Reserved.

            ISBN: 9780887307287
            ISBN-10: 0887307280
            Audience: General
            Format: Paperback
            Language: English
            Number Of Pages: 288
            Published: August 1995
            Publisher: HarperCollins Publishers Inc
            Country of Publication: US
            Dimensions (cm): 20.2 x 13.4  x 1.8
            Weight (kg): 0.22
            Edition Number: 3
            Edition Type: Revised