The Data Gaze

Capitalism, Power and Perception

By: David Beer

Write A Review

eText | 29 October 2018 | Edition Number 1

At a Glance

Format
ePUB

eText

$73.03

or 4 interest-free payments of $18.26 with

Instant online reading in your Booktopia eTextbook Library *

Why choose an eTextbook?

Instant Access *

Purchase and read your book immediately

Read Aloud

Listen and follow along as Bookshelf reads to you

Study Tools

Built-in study tools like highlights and more

* eTextbooks are not downloadable to your eReader or an app and can be accessed via web browsers only. You must be connected to the internet and have no technical issues with your device or browser that could prevent the eTextbook from operating.

A significant new way of understanding contemporary capitalism is to understand the intensification and spread of data analytics. This text is about the powerful promises and visions that have led to the expansion of data analytics and data-led forms of social ordering.

It is centrally concerned with examining the types of knowledge associated with data analytics and shows that how these analytics are envisioned is central to the emergence and prominence of data at various scales of social life. This text aims to understand the powerful role of the data analytics industry and how this industry facilitates the spread and intensification of data-led processes. As such, The Data Gaze is concerned with understanding how data-led, data-driven and data-reliant forms of capitalism pervade organisational and everyday life.

Using a clear theoretical approach derived from Foucault and critical data studies the text develops the concept of the data gaze and shows how powerful and persuasive it is. It’s an essential and subversive guide to data analytics and data capitalism.

Industry Reviews

David Beer's The Data Gaze is a remarkable achievement. The demand for data is today's ultimate appeal to truth, objectivity, and efficacy. Beer takes a step back, and questions how the appeal to data has gained such social currency. In meticulous and searching work, combining close attention to corporate data practices and theoretical rigor, he exposes the stakes of the data gaze's demand for a total description of our actions, aspirations, potential, and politics. Before succumbing to the demand for ever more quantification and monitoring, policymakers and scholars would do well to read this insightful and important book.