The Biz Dev Book

Quiet Leadership

Six Steps to Transforming Performance at Work

Tribal Leadership

Leveraging Natural Groups to Build a Thriving Organization

Key Account Management and Planning

The Comprehensive Handbook for Managing Your Company's Most Important Strategic Asset

Brand Portfolio Strategy

Creating Relevance, Differentiation, Energy, Leverage, and Clarity

Managing Brand Equity

Capitalizing on the Value of a Brand Name

Diffusion of Innovations, 4th Edition

Hot Prospects

The Proven Prospecting System to Ramp Up Your Sales Career

Marketing High Technology

An Insider's View

The Value Profit Chain

Treat Employees Like Customers and Customers Like

The Power of Product Platforms

Counterintuitive Marketing

Achieving Great Results Using Common Sense

Managing New Product and Process Development

Text Cases

On Great Service

A Framework for Action

Marketing Aesthetics

The Strategic Management of Brands, Identity, and Image

Service Breakthroughs

Leading Product Development

The Senior Manager's Guide to Creating and Shaping

Marketing Services

Competing Through Quality

Managing with Dual Strategies

Building a Chain of Customers

Markets and Majorities

Generation Ageless

How Baby Boomers Are Changing the Way We Live Today...And They're Just Getting Started

Ice to the Eskimos

How to Market a Product Nobody Wants

The Paradox of Choice

Why More Is Less, Revised Edition

The Origin of Brands

How Product Evolution Creates Endless Possibilities for New Brands