The Big Split

By: David Ryback

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Paperback | 25 April 2023

At a Glance

Paperback
262 Pages

Dimensions(cm)
22.86 x 15.24 x 1.5

Paperback

$30.75

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Social scientist and international consultant David Ryback offers an in-depth overview of the fascinating dynamics of The Big Split, focusing on . . .

the intense support for former President Trump,
the psychological secrets to why QAnon grew so quickly,
a neuroscientific explanation for the January 6 assault on the Capitol,
a clear explanation of how algorithms work,
what has contributed to the loss of trust in the government since 9/11,
how to bridge the gap to communicate successfully with someone on the "other side,"
the origins and power of conspiracy theories,
and finally, how a reliable democracy like the US can turn into a complete dictatorship if we don't make some changes.

Industry Reviews

"A fascinating and wide sweeping look at how our values have been shaped . . . this book will have a positive impact for future generations." -Neil Shulman MD, Best-selling Author of Doc Hollywood

"Absolutely fantastic! A tour de force, revealing how a sense of unfairness that triggered a laboratory monkey's sudden rage comes from similar circumstances that fuel our own anger when we perceive injustice." -Dr. Michael Norwood, Author of The Path of the Wealthy Soul

"An amazingly easy and exciting read . . . smoothly written as well as deeply researched." -Susan Campbell, PhD, Author of Beyond the Power Struggle

"Extremely well crafted." -Michael Kuhar, PhD, Emory University, Author of The Addicted Brain

"Provocative and thoughtful, The Big Split is excellent-well researched and clearly exceptional." -Martin C. Becker, Executive Consultant

"This book is excellent-easy to understand and moves the reader to anticipate the future of politics." -Dr. Dorothy Simpson, Professor, New Mexico Highlands University

"An impressive and well-structured book with a great sense of pacing, The Big Split offers a balanced marriage of social science and politics. . . . a very easy, accessible read as well as a highly enjoyable one." -David Edmond Moore, Director, Eyekiss Films

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