The Best Digital Marketing Campaigns in the World II

"The economic and social turbulence created by internet opportunities have brought an entirely new level of confusion, even for those like investors, marketers, publishers and service providers for whom understanding is mission critical. Damian Ryan clarifies without over-simplification and cuts through the jargon to show what can be done with digital tools in creative hands." * Richard Eyre CBE, Chairman of the Internet Advertising Bureau UK *
"Far too often we are dependent on press releases and hearing synopses at industry events to learn about some of the best digital marketing campaigns and activities. Not only does Damian make it easier to discover much more about brands and their campaigns, but also to get depth on the campaign such as objectives, what lessons we can learn and crucially an impartial expert's opinion. an amazing compendium of work which will help us all in understanding how brands are learning, adapting and evolving their digital advertising." * Noel Penzer, Managing Director, AOL *
"Praise for the previous edition: Offers a fine collection from international successful digital marketing campaigns, and is a pick for any business collection. No business library should be without this!" * Midwest Book Review *
"Brings together an international collection of successful digital marketing campaigns...exploring how businesses have harnessed social media, blogs, forums, online video, and email to boost their brand. It is an interesting addition to an industry that is still very new." * New York Journal of Books *
"This breezy, well-organized, easy-to-read volume is the best summary of the development and application of social media to the marketing arena. Highly recommended." * CHOICE *