Fatima Soomro's book is like a TV series. It tells the story of people working in a company that faces challenges. Not the same as in a romantic TV series, but challenges in making sound decisions using data. So sit back and enjoy the read, or binge it like a TV series! Because the story is real: Fatima Soomro lived it in her work experience. So she exactly knows what she is talking about.
What was intriguing is that I was able to transfer her characters to very similar ones in my former working environment. You have data, and you think they can help you to make better decisions, then read (or watch) the book.
Marcel Baumgartner | Former Data Analytics Expert at Nestl© (Switzerland)
Dr. Fatima's book takes me down a nostalgic path of the cell phone's evolution. From its introduction in the lab at Bell Laboratories and Motorola in the late 70's and 80's through the Nextel and BlackBerry data collection transitions & innovations to now the Apple iPhone 17. It is with brilliance and informative stories that Dr. Fatima defines and dives into the AI/Data Intelligence saga currently unfolding with excellence. The BOOK IS A MUST READ FOR TODAY'S information driven professionals!
Darius Ross | Managing Director, D Alexander Ross Real Estate Capital Partners Interest LLC
The Analytics Operating System provides a clear and practical framework for organizations that want to turn data into better decisions. It moves beyond dashboards and tools and focuses on building systems that help leaders think clearly, act decisively, and create measurable outcomes. This is a valuable guide for executives who want analytics to genuinely improve how their organizations operate.
Carl Grant | Author, How to Live the Abundant Life
Most analytics functions are built to answer questions. Few are built to remember why they were asked. This book makes the case for analytics as institutional memory: a compounding asset that gets more valuable the longer you invest in it.
Shawn Johal | Business Growth Coach, Elevation Leaders, Bestselling Author of The Happy Leader
What I loved most was that Fatima sees the human side of data. Teams, incentives, and collaboration take center stage alongside models and dashboards.
Glenn Hopper | Author, AI Mastery for Finance Professionals
Turning experience into a story others can learn from is not easy. In The Analytics Operating System, Fatima does exactly that.
Drawing on real-world practice, she offers practical insights and recommendations for anyone working in the field.
Sandro Saitta, Author of The Data-Driven Leader and Data & AIAdvisor at viadata
Data is more than numbers-it is the architecture of decision-making. This book captures that elegantly, turning analytics into a strategic philosophy.
Trissa Tismal-Capili | USA Today and Wall Street Journal Bestselling Author
Stop treating analytics like a checkbox. This book shows how to fix fragile projects before ambition outpaces structure. Read it if your data program truly matters.
Aaron Poynton | Executive Director of the American Society for AI and Bestselling Author, Think Like A Black Sheep
This is not just another analytics book. It critiques platform-centric thinking and shows exactly how to pivot toward outcome-driven operating models.
Tamara Nall | CEO & Founder, The Leading Niche
Analytics doesn't have to be messy or temporary. Fatima paints a future in which data, AI, and human decision-making operate in harmony and shows exactly how to get there.
Casel Burnett | Vice President, LODI, and International Bestselling Author of No Regrets
