The American Campaign

U.S. Presidential Campaigns and the National Vote

By: James E. Campbell

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Paperback | 14 January 2008 | Edition Number 2

At a Glance

Paperback
336 Pages

Edition Type
Revised

Dimensions(cm)
23.5 x 15.88 x 1.91

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Reporting data and predicting trends through the 2008 campaign, this classroom-tested volume offers again James E. Campbell's "theory of the predictable campaign," incorporating the fundamental conditions that systematically affect the presidential vote: political competition, presidential incumbency, and election-year economic conditions.

Campbell's cogent thinking and clear style present students with a readable survey of presidential elections and political scientists' ways of studying them. The American Campaign also shows how and why journalists have mistakenly assigned a pattern of unpredictability and critical significance to the vagaries of individual campaigns.

This excellent election-year text provides:
a summary and assessment of each of the serious predictive models of presidential election outcomes;
a historical summary of many of America's important presidential elections;
a significant new contribution to the understanding of presidential campaigns and how they matter.

JAMES E. CAMPBELL is a professor of political science at the University at Buffalo, SUNY. His numerous articles on voting and elections have been published in journals such as American Political Science Review, American Journal of Political Science, and Journal of Politics.

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"The American Campaign is the best book ever written by a political scientist about presidential campaigns."--Bill Mayer, Northeastern University

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Non-Fiction Politics & Government Political Structure & Processes Elections & Referenda Central Government Political Control & Freedoms Political Campaigning & Advertising

List of Figures	p. x
List of Tables	p. xi
Preface	p. xv
Introduction	p. xix
The Impact of Presidential Campaigns	p. 3
The Theory of the Predictable Campaign	p. 26
Studying the Effects of Campaigns	p. 49
The Stable Context of the Campaign	p. 79
Presidential Incumbency	p. 102
The Economic Context of the Campaign	p. 128
The Normal Course of the Campaign	p. 143
Electoral Competition and Unsystematic Campaign Effects	p. 165
How Campaigns Matter	p. 189
Epilogue: The 2008 Campaign	p. 205
Partisanship in the American Electorate	p. 213
Time of the Vote Decision and Partisan Loyalty	p. 227
Notes	p. 233
References	p. 279
Index	p. 293
Table of Contents provided by Ingram. All Rights Reserved.

The American Campaign

U.S. Presidential Campaigns and the National Vote

At a Glance

Paperback

Industry Reviews

Shipping

How to return your order

Defective items

You Can Find This Book In

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