The Alpha Enterprise

'The key phenomenon in the background to the Alpha courses is the decline in conventional religious behaviour and this is at the centre of contemporary religious studies and sociology of religion. For those who are more directly concerned about church decline the book also has a practical significance - do we have something here that works? Hunt tackles the difficult question of whether Alpha courses are working and under what circumstances. This is the only major empirical study I know of the Alpha course.' Professor Christie Davies, University of Reading, UK 'The Alpha Enterprise is a careful study of Alpha since its inception, and provides a wealth of empirical detail about the movement itself and the people that it attracts... Before anyone utters a further word for or against Alpha, they should read this book.' Church Times 'Hunt's analysis of Alpha's appeal [...] is penetrating.' TLS 'Hunt has provided a full and rounded picture of Alpha and this book [...] should be read by anyone running Alpha, considering it or commenting on it, for or against... I have no hesitation in recommending this book to all concerned with running and thinking about Alpha...' Borderlands 'The book is very readable and interesting [...] and a useful counter-balance to some of the hype surrounding Alpha.' The Tablet '... a thorough and critical sociological assessment of Alpha... a fascinating look below the surface of a phenomenon which Hunt fairly describes as having"impacted UK churches and thousands worldwide on an impressive scale". For those with responsibility for planning and implementing evangelistic strategy for local churches, The Alpha Enterprise will repay studious reflection leading to a fuller understanding of Alpha's limitations and to greater wisdom and dexterity in running Alpha on the ground.' www.christianbookshop.org 'It makes essential reading for those thinking seriously about mission in contemporary Britain.' Anvil