Telling Training's Story

Evaluation Made Simple, Credible, and Effective

By: Robert O. Brinkerhoff

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Paperback | 16 March 2006

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No matter how much trainers believe that their work is valuable, clients will always want solid, objective evidence that the training they're spending good money on is effective. Telling Training's Story provides the tools to do just that, allowing anyone to measure a training regime's effectiveness and prove it to customers. The book's central tool is the Success Case Method (SCM), and although the SCM is rigorous enough to convince even the harshest skeptic, it's also easy to understand. The book first explains how the SCM works, and then lays out a five-step plan that shows how to perform an SCM evaluation. Later chapters elaborate on the SCM process, providing in-depth instructions and guidelines. There are also four case studies that show how SCM evaluations were performed by global organizations. Filled with examples and checklists, Telling Training's Story levels the playing field by granting trainers the ability to prove what they know in their heart - training works.

Industry Reviews

No messy statistics, no complicated formulae, no squishy metrics. Brinkerhoff's Success Case Method is a robust and elegant approach to delivering substantive and believable evaluation data about the measurable impact of training and HR interventions."
-Marguerite Foxon, PhD, Principal Performance Technologist, Motorola

"I like the approach that Brinkerhoff has used.... You, the reader will be able to adapt his solutions to your own."
-Donald L. Kirkpatrick, PhD, author of Evaluating Training Programs: The Four Levels

"The Success Case method is the most relevant and compelling way to put educational results in the right light, and reach the results you're after."
-Louise Korver-Swanson, Senior Vice President, Executive Development, Bank of America

"This book is a 'must' for anyone who is serious about learning solutions and the results they can produce. The Success Case Method is simple and practical while yielding compelling and reliable information on training results."
-Dana Gaines Robinson, coauthor of Performance Consulting: Moving Beyond Training and Strategic Business Partner: Aligning People Strategies with Business Goals

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Non-Fiction Business & Management Management & Management Techniques Management of Specific Areas Personnel & Human Resources Management Miscellaneous Items Education Careers Guidance Industrial or Vocational Training

Preface
Making the Case for Training Impact
Step-by-step: How the Success Case Method Works
Success Case Method Strategy: Using Evaluation to Build Organisational Learning Savvy
Using Impact Models to Define Expectations for Results
Forging a Workable Evaluation Plan
Fishing for Success: the Success Case Survey
Sorting the Catch: Successes, Nonndash;Successes, and Near-Misses
Getting the Stories Straight: the Success Case Interview
Going Forward from the Data: Success Case Conclusions Case Examples
Applying the Success Case Method to Sales Training at Grundfos in Europe and Around the Globe
Applying the Success Case Method to Leadership Development and Coaching at Coffee Bean and Tea Leaf, Inc.
Applying the Success Case Method to Executive Development at Allstate, Inc.
Applying the Success Case Method to Technical Training at Hewlett-Packard
Table of Contents provided by Publisher. All Rights Reserved.

Telling Training's Story

Evaluation Made Simple, Credible, and Effective

Industry Reviews

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How to return your order

Defective items

You Can Find This Book In

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