Technology Development and Marketing

With Cases & Theories

By: Junmo Kim

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Paperback | 7 June 2018

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Paperback
128 Pages

Dimensions(cm)
22.86 x 15.24 x 0.76

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Technology development needs a market. Since technology development is from supply side, it is always crucial to pay attention to the demand side of technology. Taking this notion as an underlying assumption, this book discusses a technology development case in the realm of microelectronic packaging technology based on a real case study of a three-year consecutive research and development program conducted in Korea with expandable implications for other contexts.

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