Style & Strategy

Style & Strategy is an all-in-one theory and practice resource for composing language-based materials. It covers accurate, clear, and versatile writing; solid argumentation; and engaging oral-visual presentations, drawing from wisdom through the ages. It's useful for today's writers, editors, and orators at all levels and in all roles. Strategically craft powerful messages that better resonate with your intended audiences.

• • 22 points on accuracy help you master English syntax. Today's most common errors are covered in short presentations with ample exercises and quizzes.
  • 6 points on strategy for sentence manipulation begin to build your collection of compositional tools for impact. These sections give you all of the syntactic and semantic force you need to build powerful strategic messages with accuracy and clarity.
  • The capacity to produce genre-appropriate work fluidly meets the varying needs of writers in today's complex communication environment. Tools of rhetoric deliver even more firepower in your fingertips. Analyses of 18 writing styles provide deep insight to their compositional characteristics and give you all of the information you need to emulate each style:
    • Academic, Analytical, Blog, Business, Copywriting, Creative, Descriptive, Expository, Journalistic, Narrative, Oral presentation script, Personal, Persuasive, Review, Script (play or screenplay), Summary, Technical, Travel writing
  • Aristotle's wisdom of logos, ethos, and pathos shed light on writing in the genres from a very different perspective and provide deeper insights to empower all of your compositions.
  • A full discussion of essential elements for argument structure helps ensure your arguments are as persuasive as you want them to be.
  • Narrative elements and delivery tips for oral presentations empower you with all you need to empower your orations
  • Finally, because our written work today often demands an oral-visual presentation, the book culminates with a full discussion of best practices for visual communication, specifically slide deck construction and delivery for optimal audience engagement and impact.

As you can see, it's all here. This is a comprehensive style kit for all of your strategic communication needs. And it's all presented in short, simple explanations.

Answer key sold separately.

This is the powerhouse resource you've been waiting for. It answers your essential writing, orating, and visual presentation questions quickly, concisely, and very easily, with full exercise support. Style & Strategy is an essential resource for everyone who works with language-based composition in any way-written, oral, or visual.

If you liked Elements of Style (Strunk 1918), you will LOVE this. Insights for masterful composition are updated for today's stylistic needs.

Compositional mastery is always in style. It's easy to outshine the bots with these insights. If you need to compose anything for an audience, ever, don't be without this essential resource. It's short, on point, and incredibly helpful.