Strategisation

'Strategisation is an engaging and accessible read, but most importantly it's a practical playbook that will help leaders at all levels to be more empathetic and challenge the frameworks that they might use to mobilise their plans to win.'

Duncan Phillips; former CEO of Chemmart and Terry White Chemmart

'Strategisation provides a clear roadmap to mobilisation of the key element in any change program: people. The advice is clear, concise and applicable to all sizes of organisation.'

David Hall; former Senior Executive, National Foods, Dairy Farmers, Goodman Fielder and Kellogg's

'Strategisation is a seriously impressive guide both intellectually and practically. The advice, context, and recommendations are truths that

experienced business and marketing professionals would do well to refresh themselves with. Equally as much as the next generation will learn if they are smart enough to read it.'

Richard Goodrich; Managing Director, Aprais Pty Ltd

'It is refreshing to read a book that includes Australian case studies that provide insights into how leaders have unlocked the potential of great strategy.'

Hugh O'Donnell; Founder, High Performance Consortium

'Even great strategies will fail if people are not inspired and mobilised. Strategisation gives us some great examples, tools, tips and techniques to

not only develop better strategies but more importantly to ensure that your most important resource, your people, believe and act to deliver your dream.'

Steve Sowerby; Founder, XPotential

'Mike's work and experience helps identify what makes a good strategy and, crucially, how to make it come to life throughout the organisation.'

Colin Gordon; Author, Director and former CEO of leading Consumer Goods and Alcoholic Beverages businesses

'There are hundreds of books that talk about business strategy. Strategisation turns talk into action. The authors find that business strategy document hiding somewhere in a desk drawer and demonstrate how to mobilise the organisation to put it into action.'

Joe Talcott; Partner at Creatism, Former Global Marketing & Creative Director, McDonald's and Group Director of Marketing, News Corp Australia

'This book presents an engaging and insightful perspective into how to turn corporate strategy from a theoretical exercise to generating positive

change in an organisation.'

Anoop Singh; CEO, Asia Pacific Healthcare Group

'A well-structured book with proven tools and principles for leaders who are looking to help their teams continue to win in their chosen categories.'

Hamish Reid; Executive General Manager - Nutritional's and Ingredients, Bega Cheese Ltd